Scarf and shawl trends 2026 : styles, materials & colors

Scarves and shawls are must-haves this season for both men and women. Discover noble materials, trending colors, and new styles to wear these iconic accessories with elegance, inspired by AV08 Paris.

In a world where fashion is constantly evolving, scarves and shawls remain a reliable choice to complete any outfit. These timeless accessories are both practical and elegant, adapting to different seasons and occasions.

Let AV08 Paris guide you through the current trends and show you how to wear them with style.

This season’s standout models

Autumn/winter trends highlight the scarf and shawl as essential everyday accessories, constantly evolving in style.

Here are some must-have models to add to your wardrobe :

The scarf

Wearing a scarf provides exceptional warmth and comfort while adding a touch of elegance and style to any winter outfit.

Opt for wool scarves to withstand cold temperatures and stay cozy. Bold geometric patterns, like diagonal stripes, are on-trend.

The patterned shawl

Square, colorful, graphic, striped, and vintage patterns will bring originality and style to your outfit this 2025/2026 season. The Paisley pattern is particularly trendy and can be found on shawls and scarves, such as the EIGG model, styled as a bandana.

Materials to prioritize

To choose your scarf or shawl, focus on soft and comfortable materials that will protect you from the cold while adding a glamorous touch to your outfits.

Wool

Its delicate fabric doesn’t irritate the skin. Ideal for facing the harshness of winter, it offers excellent thermal regulation.

Organic cotton

Cotton is an absorbent, soft, and pleasant fiber to wear. AV08 Paris has chosen to use GOTS-certified organic cotton, in line with its eco-responsible approach.

Linen

For hot weather or milder climates, we recommend linen. You can find all three materials in AV08 Paris products, designed especially for you.

Trending colors this season

Neutral tones

Neutral shades like beige, gray, off-white, and various shades of brown remain popular for their versatility and ease of pairing with other colors. These colors are especially appreciated for their ability to fit into minimalist and elegant wardrobes, such as the anthracite gray INIS MOR scarf.

Earthy tones

Inspired by nature, earthy colors like olive green, terracotta, rust brown, and mustard yellow are gaining popularity. They evoke a return to roots and a connection with nature, aligning with global trends toward sustainability and ecology. The green YAKUSHIMA shawl illustrates this trend.

Bold and saturated colors

For those looking to make a fashion statement, vibrant colors like cobalt blue, scarlet red, and sun yellow are in style. These energetic and bold shades add dynamism and can brighten up any outfit.

How to wear a scarf with style ?

There are countless ways to tie a scarf or shawl, each bringing a different flair to your outfit.

Here are some stylish tips :

The simple knot

The most classic way to tie a scarf. Place the scarf around your neck with one end longer than the other, then wrap the longer end around your neck and pull it through the front.

The Parisian knot

Fold the scarf in half, place it around your neck, and pull both loose ends through the loop formed by the folded end. This method is both elegant and warm.

The simple drape

Simply place the scarf over your shoulders with one end on each side. This method is more about style than warmth.

The hidden knot

Wrap the scarf around your neck once or twice, then tuck the ends into the loops around your neck. This creates a neat look and keeps you warm.

The neck wrap

Wrap the scarf multiple times around your neck without leaving any ends hanging. This is ideal for very cold days.

The loose knot

Wrap the scarf once around your neck and let the ends hang freely. This method is casual and suitable for milder temperatures.

Whether you prefer classic scarves or more contemporary shawls, current trends offer a variety of choices to suit all tastes.

By prioritizing soft and comfortable materials, trending colors, and mastering a few tying techniques, you can wear these essential accessories with flair all year long.