EMBRACING FREEDOM THROUGH ENTREPRENEURSHIP
The desire to embark on this journey had been with me for a long time. At the age of 50, I decided to take the leap, driven by the wish to live this adventure freely, at my own pace and on my own terms.
After 25 years in the textile industry, I wanted to put my experience in fashion and product development to good use by creating AV08 Paris: a singular brand, entirely dedicated to the men’s scarf, revisited in a chic and refined way.
OUT OF PASSION
Why the scarf? Quite simply because I have always loved this accessory. It defines a style on its own, with that unique touch of both chic and casual elegance.
And then, we all create a personal bond with our scarf, it’s worn close to the skin, it carries the scent of our perfume, and it accompanies us through daily moments and journeys alike.
WITH RESPECTFUL INTENTIONS
I imagined AV08 with a commitment to responsibility at every stage : for the planet, of course, but also for the women and men who contribute to this beautiful adventure.
Respect is a core value of the Maison, alongside a certain optimism, another value I hold dear.
FULFILLING A DREAM
AV08 Paris is the realization of a dream and a lifelong passion.
Like its logo, AV08 leaves an imprint light, protective, and timeless.
Each scarf is designed as a lifelong companion, a unique piece imbued with stories and varied inspirations, whether drawn from reimagined vintage prints or from more contemporary creative impulses.
An AV08 scarf is made to accompany you through time, with understated elegance.
Hélène
AV08 Paris Founder
